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The Taste Freeze Ice Cream Company is a perfectly competitive firm producing where MR = MC
The Taste Freeze Ice Cream Company is a perfectly competitive firm producing where MR = MC. The current market price of an ice cream sandwich is $5.00. Taste Freeze sells 200 ice cream sandwiches. Its AVC is $4.00 and its AFC is $3.00.
What should Taste Freeze do?
A. Continue to produce because price exceeds AVC .
B. Shut down production so that AVC will decrease.
C. Increase down and produce zero sandwiches because the price is less than ATC.
D. Decrease production so that AFC will decrease.
Expert Solution
The correct answer is: A. Continue to produce because price exceeds AVC .
A firm will continue to produce in the short run if it is making enough revenue to cover its variable cost of production. That is; a firm will continue to produce in the short run if the average revenue (P) is greater than the average variable cost. That is, P>AVC. If the market price is less than the average variable cost (P<AVC), the firm should shut down temporarily to avoid incurring the variable costs.
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