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Homework answers / question archive / The project paper is due on the last class day of the semester which is Dec
The project paper is due on the last class day of the semester which is Dec. 2nd, it should be 5 to 10 pages covering everything we have gone over in class. It should contain the strategy that you recommend to the Texas Avocado Growers Association detailing the size of the market, its competitors -- how you plan to market their products to increase market share; to what industries you will focus your efforts; what media you recommend to use; how much these efforts will cost and a projection of what kind of growth they should expect.
Solving it in parts for the convenience of the reader
1) We can increase the market share of texas avocado growers association by :-
REDUCING PRICE : when a company lowers its price it attracts more customer and help widen the customer base and increase sale.
STRENGTHENING CUSTOMER RELATIONSHIP : texas avocado growers association should protect their existing market and ensure no loss of the existing customer base owing to high competition ; moreover it also increases customer satisfaction.
ADVERSTISING: advertising can be a bit expensive yet effective way to increase market share and gaining an upper hand overcompetitors
PRODUCING BETTER QUALITY PRODUCT: customer are always very conscious about the quality of a product , with the price better quality builds trust among buyers hence increase market share.
2) Since the avocado growers association deals with edible items we should focus our efforts on "fast moving consumer goods (FMCG) "industries.
3) I recommend to use "social media maketing" to be implemented as it has a huge audience which helps in delivering the product to a larger consumer base.
4) all these efforts can cause 25% to 35% of the company's total income but it will work for company's betterment
5) After all this effort correctly implemented the company can expect a well built trusted customer , constant increase in their sale as well as profit over coming years .
