Marketing Plan Assignment   Brand Name: Nike   Answer the following:   30 DAY PLAN   ACTION ITEM 1 + WHY ACTION ITEM 2 + WHY ACTION ITEM 3 + WHY ACTION ITEM 4 + WHY   60 DAY PLAN   ACTION ITEM 1 + WHY ACTION ITEM 2 + WHY ACTION ITEM 3 + WHY ACTION ITEM 4 + WHY   90 DAY PLAN   ACTION ITEM 1 + WHY ACTION ITEM 2 + WHY ACTION ITEM 3 + WHY ACTION ITEM 4 + WHY

30 day action plan

1. Achieve higher sales to grow faster than peers
2. Achieve higher customer base to penetrate market
3. Acheive lower costs to remain competitive
4. Achieve higher quality to be efficient

60 day action plan

1. Achieve brand awareness to cater to wider customers base and target audience
2. Achieve lower employee turnover to boost productivity
3. Achieve higher customer satisfaction to gain customer trust
4. Achieve higher brand loyalty to lower switching costs

90 day action plan

1. Achieve quarterly profits to fund new capex plans
2. Achieve brand resonance to remain sustainable
3. Achieve investor confidence to ensure funding constantly
4. Achieve higher brand equity to increase market capitalization.