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After reading Project III – JetBlue on YouTube on pages 362 - 363, write a paper addressing each of the following points
After reading Project III – JetBlue on YouTube on pages 362 - 363, write a paper addressing each of the following points. 1. Create a strategy for using YouTube as a vehicle to communicate with your customers as they fear for their pets’ lives. Be sure to highlight the pros and cons of using YouTube as a customer communication vehicle. 2. Are there any other new technologies you could use as a customer communication vehicle that would be more effective than YouTube? 3. With all the new advances in technology and the many ways to reach customers, do you think using YouTube is a smart approach? 4. What else could you do to help gain back customers’ trust?
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