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Activity 2 Think about the pricing methods described in this chapter—markup pricing, target?return pricing, perceived value pricing, value pricing, going-rate pricing, and auction-type pricing
Activity 2
Think about the pricing methods described in this chapter—markup pricing, target?return pricing, perceived value pricing, value pricing, going-rate pricing, and
auction-type pricing. As a consumer, which do you prefer to deal with? Why? If the
average price were to stay the same, which would you prefer a firm to do: (1) set one
price and not deviate or (2) employ slightly higher prices most of the year but offer
slightly discounted prices or specials for certain occasions?
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