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Nabeel has a strong interest in men's clothing

Economics

Nabeel has a strong interest in men's clothing. During high school and college, Nabeel worked at several upscale men's stores in the Islamabad area. When he graduated from college with a degree in retail marketing, he decided that he wanted to open his own upscale clothing store for men. In determining the startup costs for his business, he realized that the rent for the space in an upscale mall with specialty boutiques was too expensive. In looking for space he could afford, he found a site in a medium-sized mall. The other stores in the mall are discount stores, but he wants to promote his business as an "upscale, specialty store." (Upscale is used to describe products or services that are expensive, of good quality, and intended to appeal to people in a high social class) a) Do you think the location of Nabeel's store will affect its image and ability to attract the target customer? b) What do you think Nabeel should do? c) Should he change the focus of his business for this location?

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