For undertaking any survey one has to narrow down the approach by locating the starting point.here if the purpose is collect information via questionnarie it has to first choose the sampl and decide onthe samole sizes. For the sake of understanding letus take the sample as aspecific industry / product (industry-FMCC/product-shampoos).if the aim is not to conductthe survey on a particular homogeneous group,samples can be picked up cross functionality giving a more heterogeneous mix.

Now the aimis to understand the relationship between marketing capabilities and organizational performance for which we have to identify and develop three demographic questions that are relevant taking core product at shampoos some of the questions based on demography will be (demographic questions are based on age,gender,income,education,andother variables related to the demography of population)

1.what is the income level of your target cutsomers?

2.Is the product of your company unisex?

3.which age group has greater acceptability to your product?

supply chain agility means the flexibility and wilingness to adapt your operations of the supply chain in wake of any need.

a)alertness:-Alertness in an organization means the quick recognition of any threat or opportunity andadjusting its supply chain operations accordingly.if a company senses some opportunity in the near future it must ac onit to reap maximum benfit . Inthe survey ,it is examined how wll managersdetect a change in their environment.

b)Accessibility:-What is the degree of asymmetry of information among the managers ?For example,if there is information in the market that the governmet is planning to restrict cargo movement in the upcoming week which will hamper its business processes timely actions could be taken to escape disurptions in the supply chain.

c)Decisiveness:- It is not enough to be alert or have information if it cannot utilize it in the proper manner.decisiveness impliesthe ability to make resolute decisiions by managers to foster results.

Market Orientation - Market orientation means the approach of business units to produce customer centred product as per taste,need of customer . this approach helps the company to maintan a continuous demand for its product and maintain a close association between buyer-supplier.

a)Profitability

b)customer focus

c)Coordination in activities

New product development -A new product development would require the teamto tap an opportunity and create an ideal offering . Now if a company is going for a new product it has to keep in mind a lot of variables that can affect its marketing.

a)price-price of the product dicates a lot on how the marketing should be done.firstly if the price is too low consumer might see it as an inferior product but its too high it has to be offered to a different market (premuim) for which managers have to apply rightly apply the concept of STP

b)Quality-Whether quality will be a perceived one or enginerered one.

c)Ease of use

ORGANISATION PERFORMANCE-It measures the degree to which goals are achieved. Goals areachevied.Goal measurement can bedone studying both the hardindicators (sales,revenue,profit,market share) and soft indicators customer satisfication ,employee turnover).some indicators could be.

a)Employee retention

b)Growth

c)Effective Leadership

BIG DATA ANALYTICS CAPABILITY:- It is the application of advanced data to discover deep insghits and generate out comes. it is essential for corporates toidentify trends and predict the future by usin data.