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Homework answers / question archive / Faculty of Management and Business Technology Assignment 3 Programme Degree Semester Sept 2020 Course Managing Creativity and Innovation Course Code BBM 330 Assignment Instructions 1
Faculty of Management and Business Technology
Assignment 3
Programme
Degree
Semester
Sept 2020
Course
Managing Creativity and Innovation
Course Code
BBM 330
Assignment Instructions
1. Students are to ensure all work done are NOT plagiarized and are properly referenced. Please compile a PLAGIARISM ONLINE CHECKER as evidence you do not involve in plagiarism together with your report.
2. Students must use the designated/official cover sheet when handing in assignments.
3. Students need to type answer properly; illegible answers will not be marked.
4. Submission of assignment need based on the given date; any late submission resulting for deductions of marks.
CLO: 3
Explain and justify guiding creativity and innovation concepts and practices that apply to new business ventures for successful business activities through a presentation and group work (A3, PLO5)
Marks: 100 Marks (20%)
Deadline: ______________
Assignment Requirements:
1) Organization
Format:
Use ‘Times New Roman’ with font size 12.
Use ‘1.5” Spacing.
Please use a standard cover page (white color).
Usage of proper numbering & heading alignment
Alignment: Justified
2) Content (2000 words)
Clearly explain and support with evidence.
3) Details and Examples
Explain clearly and support with examples
4) Grammar
Usage of proper English language with minimum grammatical errors as possible
5) Referencing and Formatting
Cite the references clearly (APA style).
________________________________________________________________________
Title of Assignment : Company Analysis
Mark : 20%
INSTRUCTION
You will be working in groups by doing Brainstorm ideas and thoughts on businesses. Think about the diverse types of businesses in MALAYSIA. You will have to decide on what type of business you are going to start
You are required to “Create Your Own Business” and design MINOR BUSS REPORT based on the following requirements: “Every item needs a detailed explanation.”
PART A: INTRODUCTION
Name of your business
Nature of business operation
Location of the business. Is it a small, rural community or a large, urban community?
Where in the town will you be located? Choose a location. Explain why that
location will be good for your business.
Identify the competition in your business area and location.
How many employees will you need? You must have at least 3. What specific positions
will these employees hold?
Why do you think your business will succeed?
PART B: LOGO
Think of logos that companies use, such as the Nike swoosh sign, the Ford logo, or the Apple computer logo. Why did these companies choose these kinds of logos? How do they represent their businesses most effectively?
Design a logo for your business. You may use Publisher, Photo Shop or draw something that can be scanned. This symbol must represent your business effectively and give your customers a visual representation of your business.
Design it carefully because it will appear on most of your company’s literature. The logo should be colorful and creative, but not necessarily complex.
Keep it simple, crisp, and catchy.
PART C: SLOGAN
Think about popular business slogans used by companies today. For example, Nike uses the slogan “Just do it.” Volkswagen’s slogan is “Drivers wanted.” A slogan is catchy phrase used by a company to help consumers or customers remember their business.
The shorter the slogan is, the better, because it will be easier to remember. Write a short slogan that will be used to represent and advertise your business. It should not be more than six or seven words.
PART D: PRODUCT
Describe the elements of creative and innovative your product idea and concept
Discuss “TYPES” of innovation in your business
Discuss “METHODS” of innovation in your business
PART E: ADVERTISING
Design - advertising mediums. You must do each of the following:
1. Newspaper Advertisement: Design a full-page (8 ½ x 11), color advertisement for the newspaper, using Photo Shop. Look through some of the newspapers to get ideas. On a separate piece of paper, write a paragraph explaining which paper you’ll be using for your advertising and why you chose that paper, along with where in the paper you will be advertising (sports, business, entertainment, etc.)
The ad must include:
? Business name
? Location
? Purpose (what are you in business to do?)
? “Sale” information
PART F: CREATIVITY AND INNOVATION ACTION
Since creativity is a set of thinking skills, it can be developed. Anyone can become more creative. Creative skills are built through developing the habit of looking for new problems, trends & opportunities to make things better for the people of the world.
Discuss the innovation and creativity “SOURCES” that guide you to create this business
Describe the elements of design “THINKING” that guide your business operation
Discuss your action toward preparing for “COMMERCIALIZATION”
PRESENTATION
1. Each person is given 15 minutes for presentation and 2 minutes for Q&A session.
2. Each person should use any creativity in the presentation. Extra Marks are given based on individual interest and effort.
3. Please make sure the important parts are being emphasized.
4. Mini Report should be submitted on the presentation day.
ATTENTION
Students are required to submit this assignment on ________________
Students are required to write in their own words and cite references in their group assignment. Failure to do so may result in either the paper be rejected or failed or heavily penalized. You are not allowed to copy other groups’ assignment. If I find out or even suspected that such infringement has been committed, all the groups involved will be heavily penalized.
The report should be neatly typed in Font 11 Arial with 1.5 spacing on A4 size papers. The written assignment should be between 8 to 10 pages excluding cover page, acknowledgement, TOC, finding& analysis and appendices. Make sure the printing is clear and readable. The paper should be bound.
End of Questions
Marking Scheme: BBM 330: Assignment 3 (10%)
Subject: _______________________________________________________
Group: __________________ Class: ______________ Date: ________________
No
ITEMS
Marks
Scored Marks
1
i. Cover page
ii. Table of Contents
3
2
2
PART A: INTRO
PART B: LOGO
PART C: SLOGAN
PART D: PRODUCT
Describe the elements of creative and innovative your product idea and concept
Discuss “TYPES” of innovation in your business
Discuss “METHODS” of innovation in your business
PART E: ADVERTISING
PART F: CREATIVITY AND INNOVATION ACTION
Discuss the innovation and creativity “SOURCES” that guide you to create this business
Describe the elements of design “THINKING” that guide your business operation
Discuss your action toward preparing for “COMMERCIALIZATION
10
10
10
5
5
5
10
5
5
5
3.
References / Bibliography
5
4.
Appendices: Attachment of related information at the back of your report (pictures, forms, etc)
5
5.
Grammar
5
6.
Quality of the written assignment
(Structure, report presentation, formatting, style)
10
Total (_________x 10 %) = ________________
100
Video Presentation Scheme (10%)
SUBJECT AND CODE:
…………………………………………………………………………………………………
STUDENT NAME(S) AND ID (S):
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
NO:/TITLE OF ASSIGNMENT: …..............................................................................................................................................
DATE: ……………………………………………
Criteria
Poor (1-5 Marks)
Moderate (6-10 Marks)
Good (11-15 Marks)
Excellent (16-20 Marks)
Marks
Preparation and Organization
Student is under prepared, late or disorganized to the extent that the presentation cannot be considered successful
Pre-planning is insufficient
– Student is not prepared; presentation begins late and is not well organized.
- Presentation is delayed and there are timing issues – Refer to note cards or an outline
Pre-planning is evident
– Student is prepared, presentation begins on time and is relatively well organized
– No major delays or timing issues
–Occasionally refer to note cards or an outline
Extensive pre-planning and organization is evident
– Student begins on time, does not refer to note cards or an outline
– Presentation appears well-rehearsed and well-timed
Comprehension
Student does not show an understanding of the topic
– Student cannot address questions from the audience or answers inaccurately or incompletely and exhibits little knowledge related to the topic
Student illustrates minimal understanding of the topic
– addresses some questions from the audience and exhibits a low level of knowledge related to the topic
Student illustrates a good understanding of the topic
– Adequately addresses questions from the audience and exhibits an appropriate level of knowledge related to the topic
Student shows an excellent understanding of the topic
– Reflects ability to analyze synthesize data
– Accurately and confidently answers questions from the audience and exhibit high level of knowledge related to the topic
Slide power point
Slide is inappropriate or does not meet format
– poor slide reflects lack of concern for the presentation
Slide is average standard, meets the format however less creative
– slide is not well attractive
Slide is creative and attractive, meets the format
–Slide is neat, looks corporate, compress and have picture and diagram.
Slide is extra creative and professional and extra attractive
– Slide is exceptionally neat, looks corporate, compress and have attractive picture and diagram
Posture, Poise and Eye Contact
No attempt is made to establish eye contact with audience
– Distracting mannerisms are prevalent and interfere with the quality and effectiveness of the presentation
Minimal attempt is made to establish eye contact with audience
– Posture is uncomfortable and displays some distracting mannerisms such as pacing, fidgeting, etc.
Attempts are made to establish eye contact with audience
– Posture is maintained and no distracting mannerisms such as pacing, fidgeting, etc.
Student exhibits consistently appropriate posture and looks relaxed, comfortable and confident – Student establishes and maintains regular eye contact
Teamwork and Cooperation
-No Teamwork and Cooperation
-Average Teamwork and Cooperation
- Good Teamwork and Cooperation
- Excellent Teamwork and Cooperation
Total (100 Marks)
