Since business marketers have fewer buyers than consumer marketers, business buyers often face ________ than do consumer buyers Select one: a

Economics Nov 28, 2020

Since business marketers have fewer buyers than consumer marketers, business buyers often face ________ than do consumer buyers

Select one:

a. Shorter buying processes

b. Few product details

c. Buying processes with defined Procurement Dept.

d. More complex buying processes

e. Less complex buying decisions

Expert Solution

Correct option is (d).

The higher (lower) the number of buyers and the number of sellers, the more (less) standardized the sale or purchase, and the less (more) complex the buying process is.

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