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Knowledge-based questions 1) What may you want to compare when conducting a competitive analysis? 2

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Knowledge-based questions

1) What may you want to compare when conducting a competitive analysis?

2.What are the stages of a product lifecycle and why is it important to know?

3.What is a product portfolio analysis?

4.What should your action plan include?

5.What tips could you give for managing time?

6.Choose one of the below elements and describe how you could monitor it:

Advertising

Promotions

Distribution

Finances.

7.How can you review performance regularly against objectives and budgets?

8.What is a good method to use to get ideas for adjustments?