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Homework answers / question archive / A small group of business executives have decided to create a company that sells inflatable bubbles
A small group of business executives have decided to create a company that sells inflatable bubbles. These bubbles serve as protective gear (PPP) that will enable humans to go about their daily lives, school, work, travel etc interacting without fear of illness.You have just be named the marketing manager of the new company.explain to the executives how you plan to market their new product. (Address the 4 Ps)
Please answer the following questions: What should the product be named? How will you position the product ( for what)? Who is your primary target/buyer? Explain how you decided upon the target. What type of market research might you use to gain insight on how to position the product? How will be it be priced? Where/how will you sell your product? What marketing channels/mix would you use when selling a product ? Why? What questions would you ask the executives who have invested in the company? How will you measure success?
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