Answer:

The functional-level strategies that Amazon has pursued to boost its efficiency is using the online speedy platform that will manage the Amazon business needs in one click/minimum clicks. This created the efficiency for the Amazon business. The speedy response of the online software platform is the key strategy for achieving the efficiency.

The functional-level strategies that Amazon has pursued to boost its customer responsiveness is the selection of the right online software system that meets the speed requirement for the customers. The speedy operation of the online software developed by the Amazon has improved the response for their customers and customers are happy with the response they are getting from Amazon.

Product quality mean for Amazon means the product that meets the customer expectation and customers are happy with the product performance. The functional-level strategies that Amazon has pursued to boost its product quality is to ensure that their vendor’s product are quality products and the vendors are signed off with Amazon based on their product quality performance. This is achieved with the help of software based controls for the product quality.

Innovation helped Amazon improve its efficiency, customer responsiveness, and product quality by developing the adequate software that is suitable for meeting all these business requirements and delivering superior result for the business. Amazon has applied the innovations to configure all this requirements into one software based solution and achieved with one action.

No, we do not think that Amazon has any rare and valuable resources. Amazon has also has the similar resources, but Amazon has applied the innovation and creativity differently and explored the best benefit for their business. These resources are located in the value based activities for the Amazon and they are delivering the output as per Amazon expectations.

The Amazon’s competitive position is strongly sustainable in the online retail business, as it has emerged as a global brand that has over-shoot all the competitors and emerged as number one retain online business in the global market.