Compare and contrast a full-service brokerage firm to a discount brokerage firm, in at least two ways.

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Full-service brokerage firm vis-a-vis Discount brokerage firm Point of Difference Full-service brokerage firm Discount brokerage firm Brokerage They charge commission in percentage terms of each trade executed, say 0.5% of the trade amount. They offer a flat fee on each trade executed, say $2 per trade. Primary Service They provide advisory services along with trading platform. They only provide a trading platform (no investment advisory provided) Suits for Full-service brokerage firm suits for passive investors, i.e. the investor who relies on professionals and don't do research on their own. Discount brokerage firm is suitable for professional active investors who does the stock reasearch on their own and relies on their own conviction. Network They have physical branches and provide face-to-face customer service. Generally, they don't have physical branches and provide online services. Products covered They provide stock, mutual fund, insurance, portfolio management service, investment advisory, etc. Generally, they only provide stock and mutual fund investment. Strategy The full-service brokerage firm focus on providing services relating to investments under one-roof. While discount brokerage firm focus on providing trading platform.

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Compare and contrast a full-service brokerage firm to a discount brokerage firm, in at least two ways

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Point of Difference	Full-service brokerage firm	Discount brokerage firm
Brokerage	They charge commission in percentage terms of each trade executed, say 0.5% of the trade amount.	They offer a flat fee on each trade executed, say $2 per trade.
Primary Service	They provide advisory services along with trading platform.	They only provide a trading platform (no investment advisory provided)
Suits for	Full-service brokerage firm suits for passive investors, i.e. the investor who relies on professionals and don't do research on their own.	Discount brokerage firm is suitable for professional active investors who does the stock reasearch on their own and relies on their own conviction.
Network	They have physical branches and provide face-to-face customer service.	Generally, they don't have physical branches and provide online services.
Products covered	They provide stock, mutual fund, insurance, portfolio management service, investment advisory, etc.	Generally, they only provide stock and mutual fund investment.
Strategy	The full-service brokerage firm focus on providing services relating to investments under one-roof.	While discount brokerage firm focus on providing trading platform.