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1)How does IKEA execute its business level strategy? What does the company do, at the functional level to make sure that it delivers high value to its target market at a low cost? 2) What business level strategy does IKEA pursue? Explain your answer
1)How does IKEA execute its business level strategy? What does the company do, at the functional level to make sure that it delivers high value to its target market at a low cost?
2) What business level strategy does IKEA pursue? Explain your answer.
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