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Homework answers / question archive / Just like any other field, journalism and mass media are guided by a professional ethical code of conduct that provides a framework through which operations are conducted (Gant, 2007:99)

Just like any other field, journalism and mass media are guided by a professional ethical code of conduct that provides a framework through which operations are conducted (Gant, 2007:99)

Writing

Just like any other field, journalism and mass media are guided by a professional ethical code of conduct that provides a framework through which operations are conducted (Gant, 2007:99). This is done in order to safeguard the consumers of mass media services from unhealthy practices as well as exploitation. The pledge to remain objective and impartial in reporting and broadcasting news is an essential condition that marks professional journalism. This condition has myriad significances not only to the consumers (audience) but also to the journalists as well as the general public. This paper argues that observing objectivity should be an uncompromised condition that every journalist needs to keep.

To best address the issues around this topic, it is proper to insightfully understand what this concept (objectivity) is and its relation to journalism. According to Boudana (2011:386), objectivity is defined as the quality of being impartial in actions. It is the nonexistence of biases and lack of any shreds of prejudice. It is a state in which something or someone is free from any influence that may impact them differently in a way that is not true. Objectivity, therefore, call for a neutral and independent ground in which thoughts and behaviors are constructed and exhibited in a just and uninfluenced form.

In journalism, objectivity is the act of impartially gathering and disseminating media information in a way that is free from any influence from an external party or own biased thoughts. As opposed to subjective journalism in which an individual’s gathering and reporting of news is determined by the preconceived thoughts and/or other external influences, objectivity involves honesty and non-modification in information handling. Objective journalism is characterized by equality/fairness, neutrality, and nonalignment in news gathering and reporting.

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