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Homework answers / question archive / Lana is a marketing researcher in Siniora Company
Lana is a marketing researcher in Siniora Company. She is conducting market research before the firm decides to launch its new product line for frozen meat-related products. Lana and her team have decided to use the survey as a research approach and the questionnaire as a research instrument. According to the above information answer the following questions:
A) What is the appropriate contact method Lana could use to fill the questionnaire?
B) Suggest 5 questions that Lana and her team could use to collect the rich information.
A) It is the new day business requirements to before launching a new product or service, do a Research about it. So that loss and Profits can be easily measured and business can be able to make decision about launching of Product or Service.Market survey is one of the method and further doing it through questionnaires are in trend. Before making a questionnaire, Lana should know the objective for which it is prepared. Different Methods for Questionnaire include by posts, by telephone, by personal interview.
Here, the Appropriate Contact method shall be by personal Interview as by this it can get quick response and better response as the product's life is dependent on it. But if they want to get reach of big audience by their product, they can use questionnaire by post or even by mails. Moreover it should usegood language in order to make it effective.
B) The 5 Questions , Lana and Team could use can be:
1. Are you Non-vegetarian?
2. Do you like Frozen meat or not?
3. What Non Veg Item you like the most?
4. How often you eat non-veg?
5. What will be the maximum price you would pay for Frozen Meat and related items?
