When advertising and sales promotion are coordinated in an IMC campaign, it's known as a) integrated brand promotion (IBP) b) consolidated marketing promotion (CMP) c) diverse sales approach (DSA) d) coordinated advertising platform (CAP) 22

Economics Nov 04, 2020

When advertising and sales promotion are coordinated in an IMC campaign, it's known as a) integrated brand promotion (IBP) b) consolidated marketing promotion (CMP) c) diverse sales approach (DSA) d) coordinated advertising platform (CAP) 22. is just what the name implies; the product is available for consumers to try at the point of purchase. a) Inspecting b) Examining c) Sampling d) Savoring 23. experiences in any medium will always attract more attention than simple words and pictures. a) Emotional b) Timely c) Desired d) Immersion

Expert Solution

21. A) Integrated Brand Promotion

22. B) Examining

Examing a product for its use and benefits canbe used by custoers when the product is available.

23. C) Desired

Desired Approach can help more than simple words.

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