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 When advertising and sales promotion are coordinated in an IMC campaign, it's known as a) integrated brand promotion (IBP) b) consolidated marketing promotion (CMP) c) diverse sales approach (DSA) d) coordinated advertising platform (CAP) 22

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 When advertising and sales promotion are coordinated in an IMC campaign, it's known as a) integrated brand promotion (IBP) b) consolidated marketing promotion (CMP) c) diverse sales approach (DSA) d) coordinated advertising platform (CAP) 22. is just what the name implies; the product is available for consumers to try at the point of purchase. a) Inspecting b) Examining c) Sampling d) Savoring 23. experiences in any medium will always attract more attention than simple words and pictures. a) Emotional b) Timely c) Desired d) Immersion