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The _______ refers to the consumer's perception of the product as a bundle of values of utilitarian and symbolic values that satisfy functional, social, psychological, and other wants and needs

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The _______ refers to the consumer's perception of the product as a bundle of values of utilitarian and symbolic values that satisfy functional, social, psychological, and other wants and needs. product concept O marketing mix product life cycle communications mix product differentiation strategy
The major activities of the element of a marketing mix include the way the good or service is designed and classified, positioned, branded, and packaged. utility price element distribution product element O growth