who the target market is for two different brands

customers and social media audience like netflix

Who most wants to engage with you on social media? Start with the people already buying from you, following you, and interacting with your posts. Some data points you might want to consider are:

Age: You don’t need to get too specific here. Focus on learning which decade of life your social media target audience is in, or their generation.

Location (and time zone): Where in the world does your social media audience live? This helps you understand which geographic areas to target. You’ll also learn what hours are most important for your customer service and sales reps to be online. And when you should schedule your social ads and posts to ensure best visibility.

Language: What language does your target audience speak? Don’t assume it’s your language. And don’t assume they speak the dominant language of their current physical location.

Spending power and patterns: How much money does your target audience for social media sites have to spend? How do they approach purchases in your price category? Do they have specific financial concerns or preferences you need to address?

Interests: What does your target audience like to do? What TV shows do they watch? What other businesses do they interact with?

Challenges: What pain points is your social media audience dealing with?

Stage of life: Does your social media target audience include college students? New parents? Parents of teens? Retirees?

B2B companies should also consider:

Size of business: What kinds of businesses buy from and engage with you? Are they start-ups or enterprise-level brands?

Who tends to make the buying decisions: Are you targeting the CEO? The CTO? The social marketing manager?

.2) Zipcar

Let’s jump ahead a few decades. Here’s Zipcar’s brand positioning statement, as cited in the classic marketing text Kellogg on Marketing. The first part of the statement defines the target audience:

“To urban-dwelling, educated, techno-savvy consumers who worry about the environment that future generations will inherit, Zipcar is the car-sharing service that lets you save money and reduce your carbon footprint, making you feel you’ve made a smart, responsible choice that demonstrates your commitment to protecting the environment.”

Notice that Zipcar is not targeting all residents of a particular city. They’re not even targeting all the people in a given city who don’t own a car. They’re specifically targeting people who:

live in an urban area

have a certain degree of education

are comfortable will technology

are concerned about the environment

These are all interests and behaviors that Zipcar can specifically target using social ads. They also help to guide the company’s overall approach to its social media marketing strategy. That’s clear in this thread about sustainable habits for World Environment Day.