PUU Ahmad is marketing researcher of a cellular service providing firm

Accounting Nov 02, 2020

PUU Ahmad is marketing researcher of a cellular service providing firm. He is conducting market research bofore the firm decides to launch ils 4G services. After deciding on the research approach and instruments, what is the next step that Ahmad should follow What are the three things that he is required to consider in this step? (Ctrl IF

Expert Solution

Before launching a new product, a company must do a lot of extensive market research .

Market research helps a company to analyse and prepare for the launch

After deciding on the research and instrument Ahmed mast design is sampling plan .

In order to design any kind of sampling plan sampling unit need to decided. Ahmed must decide the part of the population that must be surveyed .

He must also determine the number of people that is, the simple size.

Finally, he needs to determine the procedure.

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