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Using social media as a marketing tool has gone from a new and unique way to reach your customer base to an absolute necessity for businesses that expect to remain competitive and successful

Economics

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Using social media as a marketing tool has gone from a new and unique way to reach your customer base to an absolute necessity for businesses that expect to remain competitive and successful. This is a dynamic and constantly evolving market in which new platforms and new uses for those platforms seem to pop up daily. For this assignment, you will take a look around the internet to find an article or story or video about a new or unique way that a business is using social media with positive results. For this assignment you will provide me with a two to three page narrative. Please provide a one-page summary of your source material. Please provide one to two pages of analysis discussing the reasons for success and potential future anticipated uses or developments. Be sure to provide a link to your source material.