For the LIMCO product of BASF company , identify the Target market strategy being used by the BASF company

Economics Oct 28, 2020

For the LIMCO product of BASF company , identify the Target market strategy being used by the BASF company. Clearly give justification of your answer. Identification of Targeting Strategy with proper Justification (Do you think the company has been able to choose the most appropriate market targeting approach for this LIMCO product line or it could be improved?)

Expert Solution

Growth above global chemical production targeted, driven by high attractiveness for customers
BASF to leverage Verbund, innovation, sustainability, digitalization and operational excellence
Sales with products that make a substantial contribution to sustainability to reach €22 billion in 2025
Increase of 3-5% per year in EBITDA before special items targeted
Dividend per share to increase every year

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