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Homework answers / question archive / 1 )There are seven basic functions of marketing : customer analysis, selling products and services, product and service planning, pricing, distribution, marketing research, and opportunity analysis

1 )There are seven basic functions of marketing : customer analysis, selling products and services, product and service planning, pricing, distribution, marketing research, and opportunity analysis

Business

1 )There are seven basic functions of marketing : customer analysis, selling products and services, product and service planning, pricing, distribution, marketing research, and opportunity analysis.

2)successful strategy formulation generally rests upon the ability of an organization to sell some product or service.

3) A new trend with regard to advertising products or services on the internet is to base advertising rates solely on sales rates.

4) Attracting customer is a major reason for developing a mission statement.

 

MCQ

 

1.The inital step to implementing value chain analysis is

A) establishing costs in terms of money.

B) establishing costs in terms of time.

C) dividing firm's operations into specific activities or business processes.

D) attaching a cost to each discrete activity.

E) converting the cost data into information by looking for competitive cost strengths and weaknesses.

 

2- an effective information management system......................................... information in such a way that it answers important operating and strategic questions

A) synthesizes

B) stores

C) codes

D) collects

E) all pf the above

 

3- Which of the following statements is true?

A) Competitive intelligence is an unethical practice.

B) Competitive intelligence should rely on secretive and unpublished information.

C) Competitive intelligence can be helpful in value chain analysis.

D) Competitive intelligence is a complicated and requires huge investement.

E) none of the above.

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