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A very well-known blogger states that "Running a business isn't just about the Benjamins

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A very well-known blogger states that "Running a business isn't just about the Benjamins. When you make plans or decisions for your company, you need financial information, but nonfinancial information is often important as well"

Required: (20%) 

1. AS an accountant, how comfortable are you with using nonfinancial data (like sentiment analysis from social media) to augment or fine-tune product pricing and demand decision?
2. Do you think this will become mainstream practice in the short-term in the accounting community?