You are required to choose one of the two options provided to you and evaluate the new scheme with a focus on data usability, security and other ethical considerations Your report needs to be structured in line with the Kaplan Business School Report Writing Guide and address the following areas: • Data Usability ? Benefits and costs of the database to its stakeholders

You are required to choose one of the two options provided to you and evaluate the new scheme with a focus on data usability, security and other ethical considerations Your report needs to be structured in line with the Kaplan Business School Report Writing Guide and address the following areas: • Data Usability ? Benefits and costs of the database to its stakeholders. ? Descriptive, predictive and prescriptive applications of the data available and the data analytics software tools this would require. • Data Security and privacy ? Data security, privacy and accuracy issues associated with the database. • Ethical Considerations ? The ethical considerations behind whether the user has the option to opt in or opt out of having their data stored. ? Other ethical issues of gathering, maintaining and using the data