Homework answers / question archive / TV advertising agencies face increasing challenges in reaching audience members because viewing TV programs via digital streaming is gaining in popularity

TV advertising agencies face increasing challenges in reaching audience members because viewing TV programs via digital streaming is gaining in popularity

Statistics

Share With

TV advertising agencies face increasing challenges in reaching audience members because viewing TV programs via digital streaming is gaining in popularity. The Harris poll reported on November 13, 2012, that 53% of 2343 American adults surveyed said they have watched digitally streamed TV programming on some type of device. a) Identify the parameter of interest. b) How many adult Americans who watched streamed programming up to the point in time on that poll? c) What is the point estimate for part a)? d) Calculate and interpret a confidence interval at the 92% confidence level for the proportion of all adult Americans who watched streamed programming up to that point in time. You must check the conditions before constructing the interval.