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1)Airwave Airlines, a recently established airline, has a frequent flyer program to compete more effectively with established airlines

Accounting Oct 12, 2020

1)Airwave Airlines, a recently established airline, has a frequent flyer program to compete more effectively with established airlines. To differentiate its program from those of its competitors, Airwave adopted a plan based on number of flights, rather than kilometres flown. The program offers a free return flight for every seven paid return flights taken during a three-year period. During 2013, Airwave recorded 21000 flights and revenue of $4.2 million. How should Airwave account for its frequent flyer program? Give reasons.

2)your company's static budget and actual results for the month of August. Your company has one experienced employee and two less experienced workers. It normally takes an employee two hours to clean an office. The company pays $35 per office to the experienced employee and $25 per office to the other less experienced employees. Wages are increased at the rate of inflation and are only awarded in December Office Cleaning Inc. August 2020 Budget 240 Actual 260 Office Cleaned Revenue 50,400 65,000 Variable Costs Costs of Supplies Labour Total Variable Costs 1,230 6,900 8,130 1,330 7,500 8,830 Contribution Margin 42,270 56,170 Fixed Costs 5,000 5,000 Operating Income 37,270 51,170 Your boss has asked you to analyse the results and answer the following Four (4) questions. 1. How many offices, on average, did Office Cleaning Inc. budget for each employee? How many offices did each employee clean? 2. Prepare a Flexible Budget for August 2020 3. Compute the sales price variance and labour efficiency variance for both the experienced and less experienced employee. 4. What other information would you want Office Cleaning Inc. to gather if you wanted to improve operational efficiency?

Expert Solution

1)In Airline Industry both Financial Risk as well as Business Risk is very high which makes it very important to take strategic decisions very cautiously. Airwave Airlines, is a recently established airline, in order to survive in the market has to build name in the market. Since there is a huge competition in this industry it has to ensure to maximize the profit. One of the method of maximizing profit is to increase the level of sales.

Airwave Airlines is proposing to adopt frequent flyer program in to compete with already established airlines. It will attract frequent users of Airline service due to the offer of "Free return flight for every seven paid flights taken during a three-year period. Since Airwave Airlines is new in the industry it must have high fixed cost as well as high Financial Cost (interest etc.). Other option available with the company is to provide Tickets at lower cost but it will drastically impact its Fixed cost recover potential which is very risky situation for airline company. So in order to recover these costs it has increase the level of sales. With this offer it would be possible to attract new customer in short period of period and would help the company to generate customer loyalty.

Therefore, Airwave Airlines should adopt frequent flyer program.

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