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Describe how to use keywords with the HTML alt attribute and with HTML tags such as title, meta, anchor, and header tags -Explain how landing pages can be customized and used in conjunction with pay-per-click campaigns to serve a broad customer base

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Describe how to use keywords with the HTML alt attribute and with HTML tags such as title, meta, anchor, and header tags
-Explain how landing pages can be customized and used in conjunction with pay-per-click campaigns to serve a broad customer base.
-Describe how to use behavioral targeting and placement targeting to maximize SEO.
-Explain several strategies for maximizing pay-per-click.