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A claim that calls for the listeners to judge the worth of importance of something

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1. A claim that calls for the listeners to judge the worth of importance of something.
2. A claim advocating a specific action to change a regulation, procedure, or behavior.
3. The process of discovering the available means of persuasion.
4. The credibility or ethical character of a speaker.
5. Logical arguments.
6. Emotional appeals.
7. An audience's perception of a speaker's competence, trustworthiness, and dynamism.
8. An aspect of a speaker's credibility that reflects whether the speaker is perceived as informed, skilled, and knowledgeable.
9. An aspect of a speaker's credibility that reflects whether the speaker is perceived as believable and honest.
10. An aspect of a speaker's credibility that reflects whether the speaker is perceived as energetic.