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A claim that calls for the listeners to judge the worth of importance of something

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  1. A claim that calls for the listeners to judge the worth of importance of something.
  2. A claim advocating a specific action to change a regulation, procedure, or behavior.
  3. The process of discovering the available means of persuasion.
  4. The credibility or ethical character of a speaker.
  5. Logical arguments.
  6. Emotional appeals.
  7. An audience's perception of a speaker's competence, trustworthiness, and dynamism.
  8. An aspect of a speaker's credibility that reflects whether the speaker is perceived as informed, skilled, and knowledgeable.
  9. An aspect of a speaker's credibility that reflects whether the speaker is perceived as believable and honest.
  10. An aspect of a speaker's credibility that reflects whether the speaker is perceived as energetic.

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  1. Proposition of Value

A claim that calls for the listeners to judge the worth of importance of something.

  1. Proposition of Policy

A claim advocating a specific action to change a regulation, procedure, or behavior.

  1. Rhetoric

The process of discovering the available means of persuasion.

  1. Ethos

The credibility or ethical character of a speaker.

  1. Logos

Logical arguments.

  1. Pathos

Emotional appeals.

  1. Credibility

An audience's perception of a speaker's competence, trustworthiness, and dynamism.

  1. Competence

An aspect of a speaker's credibility that reflects whether the speaker is perceived as informed, skilled, and knowledgeable.

  1. Trustworthiness

An aspect of a speaker's credibility that reflects whether the speaker is perceived as believable and honest.

  1. Dynamism

An aspect of a speaker's credibility that reflects whether the speaker is perceived as energetic.

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