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Homework answers / question archive / 1) If $42
1) If $42.9 million dollars' worth of haircuts were sold through barbershops and hair salons in a given 12 month period, and the First Choice Haircutters chain sold $5.6 million dollars' worth, while the Tangles chain sold $3.5 million dollars' worth, what were the First Choice and Tangles' shares of the haircut market during that 12-month period?
2) If sales of packaged rice totaled $4,060,768 last year, of which $1,741,018 were sales of Uncle Ben's brand products, $588,811 were sales of Dainty Rice brand products, and $1,730, 939 were sales of all the other brands in the category, what were the market shares in the rice market last year?
3)Year 1 Year 2 Year 3 Annual Potato Chip Market 5,534,555 5,435,000 5,643,777 sales (in cases) Frito-Lay Brand Sales (in cases) 863,391 798,945 761,910 Frito-Lay Market Share Miss Vickie's Brand Sales (in cases) 99.906 107,899 117 456 Miss Vickie's Market Share
5. Complete the following chart. What can you conclude from this data about the Frito Lay and Miss Vickie's market share trends in the potato chip market during the past 3 years? What market share targets do you think might be reasonable for the Frito-Lay and Miss Vickie's brands in year 4 based on this information?
1.
Given
In the 12 month period total haircuts sold were $ 42.9 million
First Choice Haircutters chain = $5.6 Million
Tangles Chain sold = $ 3.5 million
Calculation
Total Market size = $ 42.9 million
First Choice Haircutters chain + Tangles Chain sold together = $9.1 million ($5.6 Million +$3.5 Million)
Their together share was = 21.2% ($9.1 million/ $ 42.9 Million)
First Choice Haircutters chain share = 13.05% ( $5.6 Million/ $ 42.9 Million)
Tangles Chain share = 8.15% ($ 3.5 million / $ 42.9 Million)
2.
The market share of a company can be calculated as the total sales made by the company divided by the total revenue of the industry.
Hence, market share of
• Uncle Ben's Brand Product : ($1,741,018/ $ 4,060,768)* 100
= 42.9%
• Dainty Rice Brand Product : ($588,811/ $ 4,060,768)*100
= 14.5%
• Others: ($1,730,939 /$ 4,060,768)*100
= 42.6%
3.
|
PARTICULARS |
YEAR 1 | YEAR 2 | YEAR 3 |
| Annual Potato Chips Market (in cases) | 5,534,555 | 5,435,000 | 5,643,777 |
| Frito Lay Brand Sales (in cases) | 863,391 | 798,945 | 761,910 |
| Frito Lay Market Share (in %) | 15.6% | 14.7% | 13.5% |
| Miss Vickie's Brand Sales (in cases) | 99,906 | 107,899 | 117,456 |
| Miss Vickie's Market Share (in %) | 1.80% | 1.98% | 2.08% |
1.) Formula : Market Share Of Value = Total Sales Of the Company / Total Sales Of Market x 100
2.) Predictions : At The End Of 4th Year Frito Lay's Market Share May Conclude in or above 12% and Miss Vickie's Market Share May Conclude in or above 2.20% .
