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Economics

1.Discuss the use of positioning and repositioning strategies?

2.Using the format shown on p. 131-132 of your text, compose a business letter to an external customer. Your creativity can show in this assignment since you will make up the reason for the contact and the audience to whom it is written. You will not have letterhead to use, so don't worry about that. And don't be concerned about signing it, since it will not be mailed. The biggest concern is that it sounds professional and is presented professionally (with no errors). Assume that there are no enclosures; and since you are the typist, no typist initials will be included.

August 1, 2018 (Do not type QS and DS, these are shown for correct spacing.) Since most business letters will be on letterhead (preprinted business address), you need about a two-inch top margin before entering the current date. The inside address should include the title, first, and last name of receiver QS (4 enters or returns) The salutation should have title and last name only. Ms. Suzie Student Word Processing Fun 42 Learn Avenue Fresno, CA 93225 DS (2 enters or returns) Dear Ms. Student: DS The first paragraph of a letter should state the reason for the letter. If you had any previous contact with the receiver, mention it in this paragraph. DS The second and possibly a third) paragraph should contain details. All information needing to be communicated should be included here. DS The last paragraph is used to close the letter. Add information that is needed to clarify anything you said in the letter. Also, add any follow-up or contact information. DS Sincerely, QS Sarah S. Quirrel For the body, all lines begin at the left margin. Use a colon after the salutation and a comma after the complementary closing Keep the closing simple. The writer's first and last name should be four enters or returns after the closing to give the writer room to sign (remember to have the writer sign). Sarah S. Quirrel Instructor DS bt Enclosure Typist's initials Enclosure is used only if you add something in the envelope with the letter.
August 1, 2018 Ms. Suzie Student Word Processing Fun 42 Learn Avenue Fresno, CA 93225 Dear Ms. Student: It was a pleasure speaking with you over the telephone earlier today. I am delighted that you have agreed to serve as a guest speaker in my Communications class. The purpose of this letter is to confirm the details of the upcoming speaking engagement. As I mentioned in our conversation, the date for your scheduled lecture is Wednesday, October 14, 2018. The class meets from 6:00 p.m.-8:30 p.m. You may take as much time as you need, but if possible please allow a student question and answer period. There are approximately 60 students, and the classroom contains state-of-the-art technology. If you have specific technology requests, do not hesitate to contact me. Enclosed is a parking permit and map of the campus directing you to the appropriate classroom. Once again, thank you for continued support of our students. I and my students are looking forward to you sharing your communications insight and expertise with us on October 14. If you have any additional questions, please do not hesitate to contact me via e-mail at S. Quirrel @teaching.com or call me at 123-456-7890. Sincerely, Sarah S. Quirrel Sarah S. Quirrel Instructor bt Enclosure
S&L Professionalism Corp. 222 Student Success Lane Kahului, HI 93732 Ms. Suzie Student Word Processing Fun 42 Learn Avenue Fresno, CA 93225

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