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1.Discuss the use of positioning and repositioning strategies?
2.Using the format shown on p. 131-132 of your text, compose a business letter to an external customer. Your creativity can show in this assignment since you will make up the reason for the contact and the audience to whom it is written. You will not have letterhead to use, so don't worry about that. And don't be concerned about signing it, since it will not be mailed. The biggest concern is that it sounds professional and is presented professionally (with no errors). Assume that there are no enclosures; and since you are the typist, no typist initials will be included.
August 1, 2018 (Do not type QS and DS, these are shown for correct spacing.) Since most business letters will be on letterhead (preprinted business address), you need about a two-inch top margin before entering the current date. The inside address should include the title, first, and last name of receiver QS (4 enters or returns) The salutation should have title and last name only. Ms. Suzie Student Word Processing Fun 42 Learn Avenue Fresno, CA 93225 DS (2 enters or returns) Dear Ms. Student: DS The first paragraph of a letter should state the reason for the letter. If you had any previous contact with the receiver, mention it in this paragraph. DS The second and possibly a third) paragraph should contain details. All information needing to be communicated should be included here. DS The last paragraph is used to close the letter. Add information that is needed to clarify anything you said in the letter. Also, add any follow-up or contact information. DS Sincerely, QS Sarah S. Quirrel For the body, all lines begin at the left margin. Use a colon after the salutation and a comma after the complementary closing Keep the closing simple. The writer's first and last name should be four enters or returns after the closing to give the writer room to sign (remember to have the writer sign). Sarah S. Quirrel Instructor DS bt Enclosure Typist's initials Enclosure is used only if you add something in the envelope with the letter.
August 1, 2018 Ms. Suzie Student Word Processing Fun 42 Learn Avenue Fresno, CA 93225 Dear Ms. Student: It was a pleasure speaking with you over the telephone earlier today. I am delighted that you have agreed to serve as a guest speaker in my Communications class. The purpose of this letter is to confirm the details of the upcoming speaking engagement. As I mentioned in our conversation, the date for your scheduled lecture is Wednesday, October 14, 2018. The class meets from 6:00 p.m.-8:30 p.m. You may take as much time as you need, but if possible please allow a student question and answer period. There are approximately 60 students, and the classroom contains state-of-the-art technology. If you have specific technology requests, do not hesitate to contact me. Enclosed is a parking permit and map of the campus directing you to the appropriate classroom. Once again, thank you for continued support of our students. I and my students are looking forward to you sharing your communications insight and expertise with us on October 14. If you have any additional questions, please do not hesitate to contact me via e-mail at S. Quirrel @teaching.com or call me at 123-456-7890. Sincerely, Sarah S. Quirrel Sarah S. Quirrel Instructor bt Enclosure
S&L Professionalism Corp. 222 Student Success Lane Kahului, HI 93732 Ms. Suzie Student Word Processing Fun 42 Learn Avenue Fresno, CA 93225
1.A positioning strategy is when a company chooses one or two important key areas to concentrate on and excels in those areas.
Firm's positioning strategies focus on how to compete in the market. An effective positioning and repositioning strategies consider the strengths and weakness of the organisation, the needs of the customers and market and position of competitors.
The brand of the company is how people recognise the firm. It may either be a name, a logo, a symbol or even the name of the owner. Brand positioning means to target consumer reason to buy the product of the company in preference to other competitors.
Positioning is a marketing strategy that aims to make a brand occupy a distinct position compared to other companies. It ensures that all rand activities has a common aim which is directed to brand's benefits. Positioning can be done through various ways like, Quality Positioning, Value Positioning, Benefit Positioning etc
Whereas repositioning refers to major change in positioning for product. To successfully reposition a product, the firm has to change the target markets understanding about the product. Firms mostly consider repositioning due to declining performance or other reasons. Repositioning can be in various ways like, brand relaunch, brand rejuvenation, brand proliferation, etc.
Uses of these strategies are:
-- To understand the brand's strengths and weakness from customer perspective.
--Know how customers perceive the brand.
--To understand which benefits are most important to customers and which of those can uniquely own the customer minds
--To understand how different customer groups perceive brand's products differently.
--It may also increase the company's clout at the retail level be offering variety
--New ways to present and show and branding may generate excitement in the company.
2.
Sept 19 ,2020
Mr. Sam Francis
All in one Books Store
43, New Avenue
ST line, CA
Dear sir,
We are highly obliged and appreciate you for the past services. We want to bring in your notice that the students study reference package supplied by your store to our students is incomplete and damaged.
The packages which our students received have a poor packaging at the same time the study material available in the package is also incomplete . There are several books missing from the package. At the same time many students have also complaimed regarding the late delivery of their respective study reference packages. Being our loyal and trustworthy partner your book store has always served our students with best so we request you to look into this matter.
I hope you will value our past engagements and examine what went wrong. We hope for your reasonable response so that we and your store keep serving the students with best study materials.
Thankyou.
Sincerely
Jack Robertson
Merry EdEducational Group
New Avenue ,CA.
