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Marketing Final     Exists when there is a match between a firms distinctive competencies and the factors critical for the success within the industry

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Marketing Final
 

1. Exists when there is a match between a firms distinctive competencies and the factors critical for the success within the industry.
2. 1) Overall Cost Leadership
   2) Product Differentiation
   3) Cost Focus
   4) Focus differentiation
3. A business strategy of providing the lowest prices in the industry for a particular product, product line, or service.
4. the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for it
5. a competitive strategy that involves providing a competitive and unique product and/or service to a narrow market area
6. Narrow target position: Firms lower cost position enables it to offer a narrow target market and lower prices than a competition exp.Big Mac for Kids
7. as a company produces larger numbers of a particular product, the cost of each unit of the product goes down
8. In this context, a combination of the capital required to integrate sufficiently to target a large enough market segment.
9. The one-time expenses [set-up, take-down, termination fees, etc.] associated with dismantling the current operation and putting a new one in its place.
10. Systems for moving goods and services from producers to customers; also known as marketing channels