The marketing mix consists of six major modes of communications which are advertising, sales promtion, events and experiences, public relations, direct marketing and personal selling

In marketing a baseball sneaker, personal selling can be useful in enhancing the overall customer satisfaction. For example, personal selling can be used effectively in stores where consumers will visit to shop for these sneakers. Salespersons in these stores will personally assist the consumers in chosing the right sneakers for them and thus, enhancing their overall shopping experience with personalized sales assistance. Such instore assistance will make the choice of the right product easier for the consumers and will generate positive word of mouth publicity from the consumers as they will advise other people also to visit the store to chose the right pair of sneakers.

The advantage of personal selling in this scenario will be that customers can be given personalized attention and the customer's queries can be resolved immediately. Further, the sales message can be customized as per the needs of the customer.

Further, such salesperson can also gather valuable feedback, suggestions and complaints about the products directly from the customers visiting the store. Such data can be effectively used by the company to improve its product as well as its marketing strategy.

The importance of direct marketing is growing day by day and can be useful for enhancing the sales of basketball sneakers as well. With the advent of modern software tools, direct marketing can be effectively used to reach the target population effectively.

In order to reach its target segment, ie, users of basketball sneakers, company can deploy different types of direct marketing methods, the primary being email and direct mail. The advantage of email is cost effectiveness. On the other hand, direct mail is costlier than email.

In order to gain maximum benefit from these direct marketing activities, company need to develop an extensive and accurate database of target consumers by gathering information from third party agencies who have databases of such buyers. Further, list of target consumers can be gathered from sports clubs, especially basketball clubs, schools,etc.

Such direct marketing campaigns will allow the company to specifically appeal to the target consumers. Although the response rate is generally low in direct marketing campaigns, the success of the campaign will depend on the quality of the mailing list as well as effectiveness of the campaign material or advertisement.

Further, another important advantage which is possible due to modern softwares such as CRM is that direct marketing can be utilized to target consumers who have previously purchased products from the company or have shown interest by providing their personal information such as by registering on company's website. Such past information can be effectively utilized in developing personalized direct marketing campaigns for the target consumers of the sneakers.