From: Human Resources Director
To: All esteemed colleagues

I convey my deep appreciation and regards for you. You all are making determined efforts to achieve targets and hope that we will achieve target. You all know that some how there is still slippage in targets and odds still indicate that we may not achieve targets.

You are conscious that how important it is in today's competitive environment to achieve targets. If we don't achieve targets then we may lag with our competitors ultimately affecting all of us. You can just understand the sanctity of data in present environment because everything hinges on achieving targets. For this very reason the management has cancelled holiday party. But we should all take this as an opportunity to prove ourselves and make all our effort to achieve targets and validate our claims for party

--- How are you going to communicate this message to Top Notch employees? Consider the purpose of this message, who the audience is for the message, and how the audience is likely to respond to the message.

This message should be in written letter with very intimate connotation and after message is conveyed the HR Director should convey message painting all situation as a challenging situation in mutual discussions.
The purpose of communication is to communicate hurting message in a manner which considers sensitivities of top notch employees. The other purpose is to galvanize top management further to achieve targets.
The audience is Top management team.

Though the message is very soft, which is presenting central message in very light manner this is going to have initially harsh reaction. But ultimately it is going to bring home the point that how important the targets are. It may create a challenging situation for the group if along with message in verbal discussions too this is emphasized.