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In countries where corruption is part of culture norms, to bribe or not to bribe could be a question (or a challenge) for business

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In countries where corruption is part of culture norms, to bribe or not to bribe could be a question (or a challenge) for business. Some U.S. managers argue that not to follow local norms may reduce U.S. businesse's competitive advantages in foreign countries. What is your take on this statement? Can you think of any alternatives to paying bribes in international markets?