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Homework answers / question archive / Assignment: Marketing Mix When you think of the types of services there are, what comes to mind? Some examples could be wireless networks, lawn maintenance, house cleaners, banks, and more
Assignment: Marketing Mix
When you think of the types of services there are, what comes to mind? Some examples could be wireless networks, lawn maintenance, house cleaners, banks, and more. How about products? From phones and televisions to cars and potato chips, the list could likely go on as endlessly as the list of services. Some businesses offer both services and products. Most restaurants, for example, provide a product (beverages and meals) as well as a service (pouring drinks, cooking food, serving tables, cleaning dishes). Although there are many types of services and products, it is important to distinguish between them when considering the marketing mix. The approaches needed for certain aspects of the marketing mix can be different for services and products.
In this Assignment, you will identify the four Ps of the marketing mix and examine how they differ when applied to services versus products.
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By Day 7
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Assignment: Marketing Mix