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The quote "The beauty myth is actually prescribing behavior not appearance

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The quote "The beauty myth is actually prescribing behavior not appearance."  How do beauty standards impact behavior in current day American popular culture? 

You can select a couple of traits and how they are linked to behavior/actions. For example, being fashionable and thin impact behavior by encouraging the purchasing of expensive items and restriction/fad diets. 

Please use "Wolf, The Beauty Myth" by Naomi Wolf, to support your answer.