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MANAGEMENT DECISION CASE: So Good So You: A (Functional) Shot a Day Keeps the Doctor Away   3

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MANAGEMENT DECISION CASE: So Good So You: A (Functional) Shot a Day Keeps
the Doctor Away

3. Address SGSY's attempt to connect with the target market.
4. What are the company's competitive advantages?
5. Discuss the change in products from cold-pressed juices to shots. How did
listening to consumers impact the change?