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Using the Internet find an example of the following strategies for entering foreign markets that you believe is an excellent example of the SUCCESSFUL implementation of the strategy and an example of the following strategies for entering foreign markets that you believe is an excellent example of the UNSUCCESSFUL implementation of the strategy

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Using the Internet find an example of the following strategies for entering foreign markets that you believe is an excellent example of the SUCCESSFUL implementation of the strategy and an example of the following strategies for entering foreign markets that you believe is an excellent example of the UNSUCCESSFUL implementation of the strategy.

 - Franchising

 - Licensing

 

1. Why do you believe that the company/organization chose the entry strategies they did? 

2. Does it appear that they deployed a multi-domestic, global, or transnational module?

3. What went right with the SUCCESSFUL one and what went wrong with the UNSUCCESSFUL one?

4. What can other companies looking to enter a global market learn from these two examples.

 

References/Citations.