How can a company's product line reflect the maxim "think globally, act locally"?

A firm can reflect this idea by considering ecological, economic, and cultural differences of the local surroundings in its manufacturing process so that it can meet its customers' demands for products and support on a global basis. Direct interaction with its customer segments is a key component. Sales, marketing and technical teams and support staff should focus on the needs of the local environment with the support of a global presence.

What factors make product testing more complicated in the international marketplace?

Product testing can be complicated especially due to using different standards and different measurement systems in the production. It will be also difficult to compare products with similar ones in the global marketplace during the development of competitive strategies. Another important factor is customized needs. Different nations may have different requirements that fit their sociological and geopolitical needs.