These questions are on the PDF file I have sent as well if you need to refer to it PART 6 DESIGN THINKING: My project is on the luxury brand, Hermes For any references, please use APA format I highly recommend using Canva presentation, just because it will be easier for me to upload Also any additional side speaker notes would help because I have to record myself and present this presentation I think about 6 or 7 slides should be fine For this portion of the project, complete all of the unit’s readings and viewings and answer the following questions with respect to your company: a

Question

*These questions are on the PDF file I have sent as well if you need to refer to it* PART 6 DESIGN THINKING: *My project is on the luxury brand, Hermes* *For any references, please use APA format* *I highly recommend using Canva presentation, just because it will be easier for me to upload* *Also any additional side speaker notes would help because I have to record myself and present this presentation* *I think about 6 or 7 slides should be fine* For this portion of the project, complete all of the unit’s readings and viewings and answer the following questions with respect to your company: a. Are there indications that your company uses design thinking and experimentation in the design and introduction of new products and services? b. Is there indication that they may be using design thinking in their strategic decisions, such as what new markets to enter, how to exploit their brand image, and how to price their offerings? c. Could your company benefit from using the concept of design thinking more strategically in their business? Be specific in where you think it could apply.

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Course Project: Business Analysis

Course Project, Part 6: Design Thinking

Professor Inge E. Milde

Learning Outcomes

After completing this project part, you will be able to:

• identify whether, and to what degree, your selected enterprise uses the concept of design thinking in their business design

• assess whether using design thinking would have helped the business be more successful in its business strategies

• form a belief as to whether the company approaches business challenges in a very deliberate and analytical manner or whether they are known for having a good intuition for business trends, needs, and patterns.

Overview

Over the last couple of decades, design thinking has moved from a concept mostly used by product designers to one that is applied much more broadly in business. There are at least two reasons why design thinking and the concept of lean startup have emerged as approaches used by progressive

companies:

1. You will see in the next unit that designing a business is very complex due to the number of possible variations. It is impossible to get all things right on the first several iterations

2. There is much more uncertainty in the marketplace, and the only way of knowing what will work and what customers will want is through experimentation.

Although lean startup approaches have been mostly associated with startup companies, the concept has moved into mainstream, more mature businesses. Design thinking has become an important philosophy for how to approach strategic direction.

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Procedure

1. For this portion of the project, complete all of the unit’s readings and viewings and answer the following questions with respect to your company:

a. Are there indications that your company uses design thinking and experimentation in the design and introduction of new products and services?

b. Is there indication that they may be using design thinking in their strategic decisions, such as what new markets to enter, how to exploit their brand image, and how to price their offerings?

c. Could your company benefit from using the concept of design thinking more strategically in their business? Be specific in where you think it could apply.

2. Summarize your findings and insights into a video

Submission and Due Date

1. Create a 8 minute presentation describing the enterprise’s business scope, product and services, and organization (do not exceed 8 minutes)

Embed visuals into your PDF and presentation

o Synchronous students will submit a PDF and present live in class

o Asynchronous students will submit an embedded video using Kaltura and a PDF

2. Submit files via the Discussion Board link in the course menu before the start of Unit 06, Class

12

FILE NAME FORMAT

• SubjectCode_Course#_StudentEmail_Name of Assignment

• Example: LEAD_701_IMILDE_Business Idea

• SubjectCode = LEAD