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In the a given variance report for computer & technology business, it can be noted that the most significant variance from the result is the 'selling expenses'

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In the a given variance report for computer & technology business, it can be noted that the most significant variance from the result is the 'selling expenses'. The budgeted selling expenses is 98,000 whereas the actual selling expenses is 138,600. There is an unfavourable variance of 41.43% between the budget and the actual expenses which significantly affected the outcome of finances. 

What could be an action plan to remedy this significant variance?