QUESTION 2 ) The study of international business is fine if you are going to work in a large multinational enterprise , but it has no relevance for individuals who are going to work in small firms

QUESTION 2 ) The study of international business is fine if you are going to work in a large multinational enterprise , but it has no relevance for individuals who are going to work in small firms ." Evaluate this statement ANSWER 2 - for reference see Hill, 2001, Chapter 1, p. 21: Globalization is changing the world economy. Firms , even small ones , can no longer ignore events going on outside their borders because what occurs in one country has implications for the rest of the world Individuals who believe they can act in isolation by working for a small firm are not being realistic , but rather myopic and insular. Today, thanks to advances in technology, many small firms sell and source internationally very early in their evolution , those that fail to take advantage of international opportunities may not achieve their full potential , and ultimately may fail as competitors that do recognize the importance of international business dominate . In the United States , for example , almost 90 percent of firms that export employ fewer than 100 people . They also account for more than 20 percent of U.S. exports Mini -multinationals - Born global firms , international new ventures