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Part 1: Read a topic from Chapter 2 and write a summary on it

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Part 1:

Read a topic from Chapter 2 and write a summary on it.

Also, provide a graduate-level response to each of the following questions:

1. New businesses are frequently launched as a means to address a current glitch in the industry. Pick an industry and identify a typical customer problem. What changes could you make to enter that industry and enhance customer satisfaction (and be profitable)?
2. Run a taste-test. Compare Pepsi vs. Coke, or bottled water vs. tap, or an expensive bottle of wine vs. the boxed stuff. Discuss participants’ level of knowledge and surprise.

Part 1 needs to be 500 plus words and APA format (refer chapter 2 from the Marketing Management textbook)

Part 2:

Describe the process in which you bought your laptop or any other similar item. Explain the reasons for buying the laptop or item, how you identified the features you required, how you gathered information regarding product features and prices, why you chose a particular brand, and how you made the purchase (online or at a store).

Comment on your level of satisfaction with your laptop or item.

Please answer part 2 from a manager's point of view, part 2 should be 600 plus words APA format. Site all the references used. At least one scholarly journal related to marketing management should be used along with the textbook.

Part 2 needs to be 600 plus words and APA format (refer chapter 2 from the Marketing Management textbook)