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Homework answers / question archive / Assignment #3: Textual Analysis Overview: Write a 700-800 word paper analyzing one of the visual texts on Brightspace, explaining how meaning is embedded in the visual codes of the image

Assignment #3: Textual Analysis Overview: Write a 700-800 word paper analyzing one of the visual texts on Brightspace, explaining how meaning is embedded in the visual codes of the image

Writing

Assignment #3: Textual Analysis

Overview: Write a 700-800 word paper analyzing one of the visual texts on Brightspace, explaining how meaning is embedded in the visual codes of the image.

Assignment goals: Demonstrate understanding of the political stakes of representation; demonstrate good understanding of key theories from Module 3; demonstrate ability to communicate effectively via writing; demonstrate ability to construct a persuasive argument based on concrete visual evidence.

Instructions: Select one of the images available on Brightspace. Drawing on material from Module 3 of this course (“Theorizing Media Representation”), conduct a textual analysis of the image to showcase how meaning is embedded in the visual text. You should focus not only on what the image means, but how it conveys meaning through the coding of visual information and the reliance on general cultural and linguistic signs. For example, you may consider the following formal elements of the image: framing, composition, colour, style; presence of text or captions; and/or denotative and connotative meanings embedded within the image.

 

You should draw on either the concept of the gaze or the concept of Orientalism in developing your analysis (you may draw on both if you like). Use evidence from the image itself to support all interpretive claims. Make reference to relevant readings from Module 3 (listed below) throughout your analysis.

 

Format: Indicate which image you selected in your reflection paper. 700-800 words (approx. 2-3 pages double-spaced, size 12 font), due on Brightspace at 4:25pm on Dec 7. Submit a .DOC or .PDF file, and title your file with your last name. Include your name, your Brightspace group code, and your TA name on the first page of your paper.

 

Resources: You do not need to conduct any external research for this assignment. The Purdue Online Writing Lab provides an excellent overview of MLA, APA, and Chicago style guides. Include page numbers for all quotes, paraphrasing, and specific author ideas that you borrow.





 

Readings from Module 3:


 

  • Barthes, Roland. “Rhetoric of the Image.” Image - Music - Text, Trans. Stephen Heath, Noonday Press, 1977, pp. 32-51. 
  • Hall, Stuart. “The Work of Representation.” (excerpts) Representation: Cultural Representations and Signifying Practices, Sage, 1997, pp. 15-26.
  • Mulvey, Laura. “Visual Pleasure and Narrative Cinema.” Screen, vol. 16, no. 1, 1975, pp. 6-18.
  • hooks, bell. “The Oppositional Gaze: Black Female Spectators.” Black Looks: Race and Representation, Between the Lines, 1992, pp. 115-131.
  • Said, Edward. “Orientalism.” 1978. The Post-Colonial Studies Reader, Ed. Bill Ashcroft, Routledge, 1994, pp. 87-91.
  • Sreberny, Annabelle. “Media Imperialism.” Television Studies: A Reader, Ed. Toby Miller, BFI Publishing, 2002, pp. 21-24.


Assessment: Grade of 25% based on the rubric below

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