Homework answers / question archive /  Case Specific Question from H&M: International Marketing Success Story How does H&M strike a balance between standardisation and adaptation of its marketing program? What advantages does H&M gain from standardisation? From adaptation? Question 2 Explain how the below key concept are linked to this case (i

 Case Specific Question from H&M: International Marketing Success Story How does H&M strike a balance between standardisation and adaptation of its marketing program? What advantages does H&M gain from standardisation? From adaptation? Question 2 Explain how the below key concept are linked to this case (i

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 Case Specific Question from H&M: International Marketing Success Story How does H&M strike a balance between standardisation and adaptation of its marketing program? What advantages does H&M gain from standardisation? From adaptation? Question 2 Explain how the below key concept are linked to this case (i.e. how the key concepts you have learned in this topic is applied in this case study?) o Global market segmentation Developing a marketing strategy requires managers to assess the unique foreign market environment and then make choices about market segments, targeting, and positioning. Global marketing strategy is a plan of action that guides the firm in how to position itself and its offerings in foreign markets, which customer segments to pursue, and to what degree its marketing program elements should be standardized and adapted. A global market segment is a group of customers who share common characteristics across many national markets.