Questions: (Length of Assignment: approximately 5 pages including cover page) PART A: 1

Questions: (Length of Assignment: approximately 5 pages including cover page) PART A: 1. Choose one print ad (which you have found on the Internet, in magazines or newspapers – display ad on separate page) for one product category of your choice (for example, ice cream. Write a description of what you think are 3 demographic and 3 psychographic characteristics of the targeted market. (750 words) (6 marks) PART B: 2. Identify a product or service (not used in part A) and explain how each element of the marketing mix is integrated in order to achieve success. (750 words) (8 marks) PART C: 3. Identify and explain how a product or service (not used in parts A & B) has used social media as part of the marketing mix and the advantages achieved.(750 words) (5 marks)