Part 1 (DISCUSSION)   Answer the following in your first post:   Assume you were hired to design a managed care organization plan targeted to baby boomers in San Antonio, Texas, a city with a large Hispanic population

Part 1 (DISCUSSION)

Answer the following in your first post:

Assume you were hired to design a managed care organization plan targeted to baby boomers in San Antonio, Texas, a city with a large Hispanic population. How would you make this offering unique to respond to the major trends discussed within this chapter?

Source: Chapter 3 Problems (Essentials of Health Care Marketing – Berkowitz)

make sure that you back up the posts with factual information from the textbook, research, work/life experiences, etc.

Respond to 2 peers

Part 2 (Questions to answer)

Answer the following End-of-Chapter Questions:

I selected the most interesting and applicable questions for the class. Please be sure to back up your answers with facts from the textbook.

Please number each of your answers. This is very important so that I understand to which questions you are responding.

Part 3

Project

Create a Marketing Plan

WHAT: WHAT: Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional).

(Physical Therapist)

The Marketing Plan should include the following sections:

1. Management Summary
2. Economic Projections
3. The Market – Qualitative
4. The Market – Quantitative
5. Trend Analysis
6. Competition
7. Problems and Opportunities
8. Objectives and Goals
9. Action Programs