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Homework answers / question archive / NEWSHOES Advertising Development Advertising is more than just deciding how much to spend, it involves developing a message that appeals to your target audience

NEWSHOES Advertising Development Advertising is more than just deciding how much to spend, it involves developing a message that appeals to your target audience

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NEWSHOES Advertising Development Advertising is more than just deciding how much to spend, it involves developing a message that appeals to your target audience. A good advertisement contains the following elements: copy (the written portion of the ad), illustration (photos; graphics), and signature (company logo). For this assignment, you will be creating an ad that appeals to the market segment you are targeting in your strategic plan. In order for your ad to be effective, you should keep in mind the following items: • • • • • • What are the features and benefits for the customer? Why will this product make the customer’s life better? Whether or not you choose to show an image of your product, consider that your ad is meant to create or feed the desire for your product. How you do that is up to you. Remember, less is more, in almost all cases. Don’t tell them everything; give them a reason to come and see your product in person— and to fall in love with it. A full page ad size is 8.25 in. x 10.75 in. You may use any graphics program to design the advertisement but the completed work must be in electronic format (suggested format is .jpg or .png). If you are entering the ad in the simulation, you will need to upload it to a public server or image hosting site (such as, Flickr, Shutterfly, Picasa, PhotoBucket, etc.), then copy the URL for the image. You can then paste the URL into the company ad input box in NewShoes. NEWSHOES Advertising Development Advertising is more than just deciding how much to spend, it involves developing a message that appeals to your target audience. A good advertisement contains the following elements: copy (the written portion of the ad), illustration (photos; graphics), and signature (company logo). For this assignment, you will be creating an ad that appeals to the market segment you are targeting in your strategic plan. In order for your ad to be effective, you should keep in mind the following items: • • • • • • What are the features and benefits for the customer? Why will this product make the customer’s life better? Whether or not you choose to show an image of your product, consider that your ad is meant to create or feed the desire for your product. How you do that is up to you. Remember, less is more, in almost all cases. Don’t tell them everything; give them a reason to come and see your product in person— and to fall in love with it. A full page ad size is 8.25 in. x 10.75 in. You may use any graphics program to design the advertisement but the completed work must be in electronic format (suggested format is .jpg or .png). If you are entering the ad in the simulation, you will need to upload it to a public server or image hosting site (such as, Flickr, Shutterfly, Picasa, PhotoBucket, etc.), then copy the URL for the image. You can then paste the URL into the company ad input box in NewShoes. 35 points 25 points /35 Highlights of your plan Discussion includes your Mission Statement, initial objectives, how you chose to achieve objectives, changes made to the plan Discussion is missing one of the following: 10 points Discussion is missing two of the following: 1. Initial objectives 2. Mission Statement 3. How you chose to achieve objectives 4. Changes made to the plan 1. Initial objectives 2. How you chose to achieve objectives 3. Mission Statement 4. Changes made to the plan 35 points 25 points 15 points /35 Key takeaways from simulation experience Detailed discussion on at least 4 takeaways from the NewShoes simulation experience. And Presentation is in a power point with no spelling or grammatical errors Detailed discussion on at least 3 takeaways from the NewShoes simulation experience Presentation is in a power point with 1-2 spelling or grammatical errors Less than 3 takeaways from the NewShoes simulation experience Presentation is in a power point with 2 or more spelling or grammatical errors

 

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