Homework answers / question archive / MSTM5060 Fall 2022 Assignment The Alumni Association of a major Southern Ontario business school wants to gain a better knowledge of the subscribers to their Alumni magazine, both to be able to provide articles of interest and affiliation benefits they would appreciate

MSTM5060 Fall 2022 Assignment The Alumni Association of a major Southern Ontario business school wants to gain a better knowledge of the subscribers to their Alumni magazine, both to be able to provide articles of interest and affiliation benefits they would appreciate

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MSTM5060 Fall 2022 Assignment

The Alumni Association of a major Southern Ontario business school wants to gain a better knowledge of the subscribers to their Alumni magazine, both to be able to provide articles of interest and affiliation benefits they would appreciate. The Alumni Association would also use this information to better promote the magazine to advertisers.

The survey results are in the Alumni Magazine Data file. The questions asked are on the next page

Required:

1.            Summarize the data with the appropriate summary statistics

2.            Create 95% confidence intervals for (i) income, (ii) value of investments, (iii) car price.

3.            Create 95% confidence intervals for the proportion of subscribers who have (i) children, (ii) smarthome technology, (iii) RRSPs, and (iv) TFSAs

4.            Create a two-way probability table for green initiatives like this:

                EV           EV’         Totals

Green Technology                                          

No Green Technology                                   

Totals                                   

5.            Is there a difference between the mean age and household income for (1) males and females, and (2) families with and without children?

6.            Is the proportion of families with children different for males and females?

7.            Analyze the relationship between the value of investments and household income.

8.            Analyze the relationship between the car price and household income.

9.            Would the Alumni Magazine be a good advertising vehicle for the following? Support your answer with appropriate statistics.

(i)            Investment dealers and security dealers

(ii)           Real Estate professionals

(iii)          Automotive dealers

(iv)         Banks and credit unions

(v)          Travel industry

(vi)         Green industry and technology

10.          Assume that you are in the marketing department for the magazine and get this information. If a followup survey were done, what three questions would you like to see asked, why do you want it, and what would you do with that information? 

SURVEY QUESTIONS

What is your age?

Are you: Male _____ Female _______

Do you own real estate? Yes____ No_______

Do you plan to make any real estate purchases in the next few years? Yes____ No_______

What is the approximate total value of financial investments, exclusive of your home, owned by you or members of your household?

How many stock/bond/mutual fund transactions have you made in the past year?

Do you have an RRSP? Yes____ No_______

Do you have an TFSA? Yes____ No_______

Do you have smarthome technology at home? Yes _____ No _______

Please indicate your total household income last year.

Do you have children? Yes ______ No _______

What was the price of you most recent car purchase? (n/a indicates no car)

Is your car an electric vehicle (EV)? Yes ______ No _______

Are you using any other form of green technology, such as solar panels, wind turbines, passive climate control, etc.? Yes ______ No _______

Where do you plan to take your next vacation? Canada ______ Overseas _______ Americas ______